With a new product collaboration with TikTok influencer Tinx, Tabasco is looking to “normalize hot sauce as dressing,” as Lee Susen, chief sales and marketing officer at McIlhenny Company (Tabasco’s parent company), told FoodNavigator-USA.
Being an entrepreneur can feel desperately lonely – especially in the early days when budgets are tight, days are long and challenges crop up constantly – but as romantic as the idea of buckling down and becoming ‘self-made’ may be, few founders actually...